Madz Ink - Podcast Production Company

Client:

Sprout – a podcast production and distribution company known for collaborating with prominent names in the industry. Their audience consists mainly of men who value content that feels bold, timeless, and trustworthy.

Client’s Vision:

Sprout needed a website that not only showcased their podcast products but also embodied a sense of bravery and old-fashioned charm. The primary goal was to drive sales and increase product visibility. Essential features included a landing page, product listing, contact section, and a blog—all styled in a classic, vintage-inspired design with their brand colour, grey.

Process:

We started by delving into Sprout’s brand identity and values to ensure the design resonated with their target audience. Inspired by classic aesthetics, we focused on creating an interface that felt both bold and nostalgic. We balanced this vintage look with modern usability, ensuring smooth navigation and a clear call to action. A minimal colour palette with a dominant grey tone conveyed the old-fashioned vibe, while structured layouts and typography gave the site a polished, professional appearance.

Outcome:

The finished website for Sprout is a seamless blend of heritage and functionality. It features a striking landing page, a comprehensive catalog of their podcasts, and an intuitive user journey that guides visitors to explore, connect, and purchase. The design reinforces Sprout’s brand values of bravery and authenticity, setting a strong foundation for audience engagement and product sales.