Triangle - Premium Boat Manufacturer Website Design

The Client:

Triangle is a company that makes premium, automated boats with a focus on women as their main audience. When they came to me, they wanted a modern website that not only showcased their high-end products but also conveyed a sense of victory and kindness. Their request was to create something sleek, easy to navigate, and trendy—while staying true to their brand identity, which revolves around the color grey.

What They Needed:

They wanted a website that would help sell their boats online and make the whole experience smooth for users. They asked for a landing page that introduced the brand and included an “About the Team” section, along with a few essential pages like a contact form, shop page, and terms of service. On top of that, Triangle wanted a strong call-to-action to get visitors to follow them on social media.

The Process:

After reviewing their brief, I started by sketching out how users would interact with the site. My goal was to make it simple to navigate, so visitors could quickly find what they needed without getting lost. From there, I focused on bringing the trendy look they wanted, while keeping the overall design clean and minimal—just like their brand.

One challenge I had was balancing the sleek, grey color palette they wanted while keeping the site visually interesting. I played around with different shades and added subtle accents to make sure the site felt modern but not too monotone. Another priority was making sure the “About the Team” section was engaging and gave the brand a personal touch, which aligned with their values of kindness and connection.

Behind the scenes, I made sure the backend was set up in a way that made it easy for them to update the product listings and content. This way, they wouldn’t need a developer to make small changes in the future. I also integrated their social media accounts directly into the site, to help drive engagement as requested.

The Outcome:

In the end, I delivered a website that was visually on point with their brand and super easy to use. The social media call-to-action helped grow their following, and the clean layout of the product pages made shopping on the site simple and intuitive. Best of all, the client was thrilled with how everything came together, and I managed to complete the project ahead of their tight three-day deadline.